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Competitive Activity Monitoring & Analysis (CAMA)

This continuously updating service takes a market-specific look at ongoing competitive developments. CAMA's tactical focus enables clients to be more nimble in their individual market operations. This service facilitates clients' goals through two methods, Foundational Market Information and Client-Driven Research and Analysis:

• Foundational Market Information: Our tactical analyses detail evolving competitor strategies. With a subscription to CAMA, clients receive continuously updated competitive alerts that enable them to maintain a competitive edge. Foundational information includes:

	Tactical Analysis Reports: Produced approximately six times per year, these reports allow our clients to compete most effectively by providing a window into the competitive tactics currently being employed by competitors across a given sector. These reports provide the kind of crucial insights needed to stave off the competition, including: Target Markets Target Customers Products & Services Price Promotions Sales & Marketing
	Emerging and Operating Carriers: This information is detailed by geographic market and utilizes market analytics, market demographics (both business and residential), market-sizing, and identifying targeted customers to detail existing and potential service providers.
	Access to NPRG’s Competitor Profiles: This access provides updated information on nearly 2,000 telecommunications companies.
	Real-time Competitive Alerts: Updated dynamically, these alerts notify clients of new competitive information, from new market entrants to product launches, on an ongoing basis.

• Client-Driven Research and Analysis: NPRG’s Competitive Activity Monitoring & Analysis service is completely customizable with a subscription to our Consultants’ Tactical Research. This subscription offers clients timely research on competitors’ strategies involving market-level service pricing, benchmarking, network reach and deployment, new service launches, promotions, operational insights, product positioning, and market penetration rates.

The goal of NPRG's Competitive Activity Monitoring & Analysis service is to help client's foresee increasing competition or immediate advantages present in local markets. A subscription to CAMA provides clients with timely information needed to maintain a competitive local edge. CAMA supports pricing and product managers, marketing teams, competitive analysis groups, and field-level sales teams.

• Sectors Covered:

CLECs Video Services

ILECs Data Services

Emerging Wireless
Transport & Access Services

VoIP
Wholesale Services

Cable Broadband & Telephony