Late last month, a U.S. District Court judge
handed Cablevision a setback to its planned
rollout of a Remote Storage Digital Video
Recorder (RS-DVR) service. A group of
networks, studios, and programmers had filed
suit, claiming that RS-DVR violated their
copyrights.
While almost everyone has fast become familiar
with the digital video recorder (DVR)—a device
that sits in a consumer’s home and digitally
records programs for later viewing, much like a
VCR—the RS-DVR may be less familiar to some
people. A RS-DVR involves the same sort of
digital recording, but it occurs at the cable
television company’s head-end rather than in the
customer’s premise. The alleged copyright
violation occurs because the programming is
recorded and stored for future use at the
head-end by the cable television service
provider rather than at the customer’s location.
The advantage to a cable company of deploying a
remote storage device is obvious. While a DVR
requires an expensive device to be located
within a customer’s home, a RS-DVR simply
requires the RS-DVR functionality to be
available as an additional feature in the
standard cable set-top box. This eliminates the
existence of an expensive DVR device inside a
customer’s home, reducing risk and per-customer
equipment investment. It also reduces the number
of truck rolls necessary for customers who add
DVR to their services; the cable provider simply
"turns on" the service for customers with RS-DVR-capable
set-top boxes.
The argument about whether or not recorded
programming residing at the head-end but
dedicated to a specific home differs from that
residing at the home itself will be decided in
the courts. The first decision favors the
content owners, but Cablevision has filed an
appeal.
The Future Without RS-DVRs
If Cablevision’s appeals fail, the future
without RS-DVRs will still be filled with new
options and choices for television viewers. The
use of in-home DVRs will continue to grow.
Indeed, Cablevision will continue to promote its
in-home DVRs even as it fights for its right to
deploy the RS-DVR.
"On demand" programming will also continue to
grow, as it has alongside increasing DVR use.
Cable MSOs negotiate with content providers and
rights holders for on-demand video content,
which is provided to tiers of digital television
service subscribers—an increasing amount to all
subscribers, with movie networks like HBO and
Showtime adding on-demand content to their
premium subscribers.
Time Warner Cable, for instance, has seen
significant positive response to its "Start
Over" product, which allows customers to view
from the beginning any program to which they’ve
tuned in mid-show. Time Warner Cable has
launched "Start Over" in five markets so far.
The company cites statistics that two-thirds of
its digital subscribers in those markets use
"Start Over" each month, and that the average
"Start Over" viewer uses the feature six times
per month. One feature that endears "Start Over"
to the networks is that viewers are unable to
fast-forward through commercials while using the
feature.
Certainly, while the RS-DVR
battle is being fought, the variety of "on
demand" program offerings, which require
individual negotiations with programmers and
networks over the rights fees, will continue to
expand. Already, networks are making past
episodes of prime-time shows available via their
websites, with the commercials embedded in the
programs. Obviously, for a fee, they will give
cable companies the same sort of access,
especially since "on demand" is capable of
requiring viewers to watch the commercials
within the programs, too. Perhaps the next step
in the advancement of "on demand" programming is
Time Warner’s development of "Look Back," which
will expand "Start Over" by allowing customer to
view programs from earlier in the same night. No
release date has been announced for "Look Back."
Two points—the "fee" and the forced viewing
of commercials—are keys to networks’ preference
of "on demand" over DVRs. Therefore, we expect
the networks to continue to fight against RS-DVR,
which would undoubtedly increase DVR use. Still,
on-demand programming innovations will continue.
Looking ahead, more time-shifting innovations
are certainly on the horizon, and viewers can
expect more control over the ability to view
their favorite shows at their convenience.