Navigating a Competitive Landscape:

Tactical Decision-Making Requires Timely and Accurate Data, Information and Analysis

The communications industry has quickly become a hyper-competitive one and is more dynamic than ever.  Effective decision-making in this environment requires easy access to timely and accurate data, information and analysis.  Without the right information at the right time, decisions become just educated guesses. Since 1993, New Paradigm Resources Group, Inc. (NPRG) has helped our clients by providing them with highest quality information, analysis and advice through our in-depth industry analysis reports and client-specific consulting services.  While we've delivered exceptional results and earned our clients' respect, we recognized that our services have to be delivered at an increasing rapid pace to match the rate of change in our industry.  To account for the ongoing market dynamics at play in telecom markets, NPRG has restructured our industry reports and consulting services into sets of Continuous Information and Advisory Services (CIAS). That is, what were previously static reports and stand-alone projects are now continuous information services dynamically presenting data, information, insights and analyses that is tightly bound within unifying baskets. The result is that our clientshave access to the most useful and timely data, information, and insights possible as they engage in critical tactical decision-making and strategy setting processes. Below we discuss the significant changes we've made to ensure that we address your continuously evolving informational requirements.  The discussion below also includes data and insights that clients often put to immediate.

Competitive Shifts Continue in Telecom

The telecommunications competitive landscape is changing: no longer do cable providers simply offer television entertainment and no longer do CLECs simply offer voice communications. With the number of competitors and types of competitors increasing the necessity for clear, accurate, and relevant information about the competitive landscape becomes paramount. While inroads continue to be made by increasingly diverse sets of competitors, three sectors maintaining their competitive pressures on the ILECs are CLECs, Cable companies, and VoIP providers.  We've created a few "Competition Heat Maps" illustrating the extent of these competitive pressures across the U.S.

Monitoring and Assessing Industry Shifts

NPRG's analysts and consultants focus on analyzing and deciphering the impacts of myriad industry shifts that occur on what seems to be a daily basis.  Merger and acquisition activity among telecom carriers, for instance, took a significant turn during 2007 and resulted in the consolidation of competition, particularly among the CLECs.  While this may have resulted in a decrease in the absolute number of CLECs, the competitive threat presented by these carriers became more worthy of notice.  While we maintain numerous resources to assist decision-makers and planners in tracking industry shifts the snapshot from NPRG's Mergers and Acquistions Monitor provides a glimpse into one such tool.

 

NPRG’s analytical methodology has always put emphasis on understanding the companies comprising each sector we examine to accurately and comprehensively identify market shifts, strategy adjustments, and market size. Our extensive Company Coverage Library contains approximately 2,000 profiles of information and analysis on actors within the communications industry. With the ability to request updates and new company coverages, you gain up-to-date insights on the companies you want to know more about

Executives, product planners, and marketing teams need to make critical strategy decisions.  Our Strategic Industry Analysis & Advisory Services (SIAA) provide information and analyses at the sector level creating a macro-oriented perspective for clients. Our SIAA services, available by sector, are comprised of the following components:

• Sector Analysis Reports (including Trend Reports and Sector Forecasts)
• Topical Deep Dives
• Research Briefs
• Company Profiles
• Analyst Access

The overarching objective is our Strategic Industry Analysis & Advisory Services is to provide decision-makers with the critical sector-level information and analysis they need to develop an accurate picture of each sector.  Access to our analysts and consultants afford clients the opportunity to engage in further discussion on areas of specific interest to them.

As the telecommunications industry's landscape continues on its hyper-competitive path, the tactics used by service providers to gain market share have become increasingly innovative and complex.  Understanding other service provider's marketplace tactics is essential to winning and retaining customers. NPRG’s Competitive Activity Monitoring and Analysis service (CAMA) focuses on providing clients with data and insights into service providers' competitive tactics at the geographic market level. Through this service, clients’ ongoing questions about such tactics as pricing, product bunding, promotions, and network reach. Foundational Market Information: The foundational data and information provided in conjunction with our CAMA service includes:

1. Tactical Analysis Reports
2. Emerging and Operating Competitors
3. Market Analytics
4. Competitive Alerts

Client-driven Research and Analysis. Examples of the type of tactical research performed in association with this service include:

1. Service Pricing
2. Benchmarking
3. Promotions
4. Operational insights (feet-on-the-street, technicians, etc.)
5. Competitor product launch schedules

The overarching objective of our Competitive Activity Monitoring and Analysis services is to provide clients with the critical tactical data, information and insights they need to successfully compete at the market level.

Contact Us

Since written descriptions have inherent shortcomings, we'd welcome the opportunity to discuss our Continuous Information and Advisory Sevices with you in further detail.  We're happy to provide you samples of the dynamic data, information and analysis we provide our clients. 

We can be reached at (312) 980-7823 or send us an email at info@nprg.com.